As a leading provider of social media research technology and consulting services, we offer clients a variety of strategies allowing them to benefit from the advanced analytical power of our proprietary social data mining and analysis engine.
Good community management means keeping your finger on the pulse of your community and reacting to significant signals as they happen. Nexalogy can find the topics most relevant to your followers – breaking news, rising cultural phenomena, big events, disasters – and help you expand your community while cultivating engagement.
Our Research and Insights team helps clients in need of expert guidance and/or a deep dive into specific, complex, and challenging business issues.
Whether working in the natural resources sector or directing a
political campaign, issues with a public impact are shaped by
stakeholders on social media. If your organization needs to
understand the social media chatter surrounding a major issue,
Nexalogy can identify, map and analyze your key stakeholders,
giving you a strategic edge to help you succeed in social media
and beyond. Our clients often know in advance about relevant
influencer positions and activities, including during crisis
situations. Nexalogy’s proprietary technology and analytical
acumen keeps our customers ahead of the curve.
Because of their commitment to corporate social responsibility, Petro Canada wanted to investigate social media as a source of information about perceptions of their brand, products and practices.
Nexalogy helped Petro Canada fully understand the optics of their reputation on social media by producing reports on emerging issues as they arose and evolved. This enabled Petro Canada to successfully prepare marketing campaigns, review policies, and develop appropriate corporate responses to mitigate risk and crises leading up to and during the 2010 Winter Olympics in Vancouver.
Understanding how competitors are engaging with their audience is
a key input for corporate decision making. The way the public
perceives a company and its competitors can change very quickly
and be affected by subtle changes in the conversational landscape
-a company that is tracking these changes over time has a clear
advantage in the marketplace. Nexalogy’s approach to competitive
intelligence not only provides information about how your
competitors are perceived, but also practical strategies to help
take advantage of this insight.
Nexalogy helps Ford gain insights from their social media channels, which allows them to improve their business intelligence.
The internet and social media can be dangerous places for a brand
to navigate. Not listening to the conversations happening every
day can be a costly mistake given that tomorrow’s news can be
found in today’s blog post. Our analysts deploy algorithms and
human insight to create world-class risk evaluation studies.
That’s part of how Nexalogy offers clients advanced signal
detection and assessment on social, so that you are in the know
before the news breaks.
When Osisko wanted to follow the discussion around their Hammond Reef mining operation, especially with regards to negative coverage and aboriginal issues, Nexalogy provided the key insights they were looking for. Discovery of the major stakeholders and resonance of different topics directed ongoing media and outreach activities, and flagged topics which warranted further attention and analysis.
As proven by our past contracts with DND, PSPC, and HC, Nexalogy
can help government in discovering the actors and themes that are
most important to the department on social media, in order to
integrate these findings into community reporting and increase
engagement with core values and messaging.
In addition as demonstrated, Nexalogy has the ability to identify and filter for Russian disinformation and propaganda on social media, a key concern for government.
Whether you want to become proficient with NexaIntelligence to conduct research on your own, or you’d rather we build a report for you, we at Nexalogy give you all the options:
Seamlessly integrate NexaIntelligence into your workflow while gaining powerful insights into social media conversations. In a matter of hours, we’ll teach you how to use the platform to develop proper search parameters, conduct research, and to draw conclusions from the data. We’ll also show you what goes into a successful report.
Your time is valuable, we respect that. Let’s set up a meeting to find out what you want, and our trained analysts will do the research for you! You’ll get a detailed report designed to help you make better decisions, quicker.
You want it? We’ll make it! Our team of developers is dedicated to providing clients with the best possible user experience, and yes, that includes building the tools you need to analyse the data you want!
Reach out through our dedicated customer help chat, or via phone or e-mail, and we’ll help you with whatever it is you need, right when you need it.
NexaIntelligence is our research and analysis platform designed
to help you extract actionable insights from reams of data. It is
able to comprehend and extract actionable insights from
unstructured data such as social media posts, news articles, or
any other unstructured text.
Here’s how it answers each of our clients’ distinctive needs:
With over 10 years’ experience analysing data, we’ve had the opportunity to work with many advertising and communications agencies like yours. With Nexalogy by your side, you will find and understand your target audiences in real time, listen to public opinion on brands and products from across the world, and keep track of what matters to your clients.
Are you ready to harness the power of Big Data to generate
effective social media strategies?
Do it with NexaIntelligence, just like:
Know what people think about you and your clients, track market trends and fluctuations to stay on top of an impending or ongoing crisis, all thanks to our powerful algorithms. Identifying most influential users by geographical location and studying their network has never been easier.
NexaIntelligence was built for data-intensive precision work,
which our government clients rely on to tackle some of society’s
most complex issues. That’s where all of the system’s features
come into play.
Health Canada uses NexaIntelligence to study discussions of the opioid crisis and other public health issues such as vaping accidents in Canada and beyond.
PSPC uses NexaIntelligence to get to know the innovation and startup community across Canada.
If you work for a government department and want to harness social media data for decision-making, talk to us today!
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